The Outperform Group philosophy: what matters is who you meet

We know that the private markets industry is based on knowledge & trust. Success hinges on fostering long-term partnerships for investment.  But the industry, to a large extent, is very private.  So the need is vital for a trusted forum in which senior industry professionals can shape best practice, establish and deepen business networks and initiate new investments.

Most industry events and forums are too often delivered as a ‘one size fits all’ experience, in uninspiring settings, by people who have little understanding of the industry and no stake in its long-term success.

Outperform events are not your usual mass-market community. We are unique in our approach to provide LPs & GPs with a valuable and useful experience when interacting with our forums.

Our guiding philosophy is what matters is who you meet.   Our events have strict limits on the numbers, seniority and types of attendees. Our curated approach provides an exclusive, relaxed environment in which you meet the senior people you need to. 

Since 2004, we have seen how the Asian private markets industry has become more sophisticated and grown. With the maturation and increased sophistication of the market, the need for a more nuanced and sophisticated event experience is all too clear. Outperform Asia has been developed based on this need and provides you with a distinctive content and community environment to service the more nuanced ecosystem.

That’s how you outperform.

How We Are Different

We have an obsessive devotion to curating the highest calibre of attendees, education and knowledge sharing. The Outperform series creates an exclusive private markets community experience.

Outperform provides you with the forum you want to be part of.

What you can expect at Outperform:

  • Bespoke LP/GP one to one meetings during Outperform Connect
  • A truly educational programme for investors and managers
  • Only the most senior LP and GP speakers who have deep experience in private markets
  • The only event in the region exclusively built for LP and GP attendees
  • Exclusive bimonthly Outperform Analysis for community members
  • Exciting new venues and formats which foster a convivial and collegiate atmosphere
  • A symposium of collaborative knowledge and discussion actively shaping the industry through new programme formats
  • Curated by professionals with deep knowledge and long-term relationships with the private markets industry
  • A relaxed & engaging environment within which you can meet and talk with the people that count
  • A private forum with no press in attendance for a trusted, open and free discussion environment
  • 100% curated and vetted LP & GP audience.
invite-only applications
Sarah Startup

Sarah Startup

Founder & CEO

Sarah Startup founded The Outperform Group in 2016 with the vision to energise and disrupt traditional alternative asset conferences. She has been working in the alternatives assets space since 2004. Sarah has a wealth of experience in launching, curating and producing C-level conferences in the private equity & venture capital industry. With her deep experience, knowledge and connections in the private markets industry, she manages the Outperform team to bring a truly diversified offering to the community. She has won two conference industry awards for launching & managing events in Asia. Sarah believes that long-term relationships coupled with intelligent & strategic thinking are vital to any successful business and especially conferences & private capital.  Previous to founding Outperform Group, she was Head of the SuperReturn Global series.

She is a graduate of the University of Oxford in Modern Languages.

Outperform Group’s Founder & CEO, Sarah Startup shares her vision for a disruptive force in private markets conferences:

Further Services

We work with a select number of clients to provide event management; event production and production training where we share our deep experience & skills to enable organisations to achieve growth and event success.

Get in touch

Phone : +44 (0) 7913 052661
Email :
Outperform Group Website: